Dating site market analysis
Compu Date has identified two distinct market segments.These segments are identified by age, 20-35 year olds and 36-60 year olds.An estimated 30 to 40 million North Americans now use online dating sites.The Dating Services industry has performed well during the five years to 2013.Revenue gains averaged 2.9% per year to reach .0 billion in 2013, with consumers increasingly turning to the internet to meet prospective dates.
Industry Description The online dating industry (SIC 7299, NAICS 812990) consists of companies engaged in online matchmaking services.
With a young, increasingly busy and mobile audience, the allure of the dating app business can be intoxicating.
In 2003, a young Mark Zuckerberg sat in front of his computer and instant-messaged a friend.
In the early ’90s, just one per cent of new relationships began online.
By 2009, that number had grown to around 20 per cent for heterosexual couples, and 60 per cent for same-sex matches.
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Last week, Facebook unveiled “Graph Search,” a new search engine that will allow users to comb through data from their existing online networks.